It’s pretty close to the big event, and there are still Christmas season marketing opportunities if you know how to make the most of them. Whilst it’s true that brands start planning their Christmas campaigns almost as soon as they’re into the New Year, there are some effective marketing tools you can use to bring in some extra sales this Christmas.
A bit of Christmas marketing spirit
Like all marketing, your first priority is to know who you’re selling to. At this stage, you might want to concentrate on existing customers – they are easier to persuade to buy again, and you can offer them an incentive or reward for shopping with you. Or you might be bold and brave and market to targeted new customers in the hope that your tempting offers might convert them to customers just in time. Our top tips for last-minute marketing include:
- Make them an offer – discounts, multi-buys and free deliveries are just some of the ways you can offer more value to your clients. Perhaps throw in a free Christmas-related gift, offer gift-wrapping services or personalised gift cards. And if you’re offering a service rather than a product, you can still bundle your services in an innovative way to encourage people to buy.
- Vouchers – Millions of vouchers are sold over Christmas – it’s a great way to show thought, but allow the recipient to choose something they’d really like. Create vouchers for your product or service and offer to personalise cards or voucher statements so that they look and feel special. Customers can download vouchers from your website, making them easy to buy and easy to receive.
- Do something different – for B2B businesses, why not increase sales by offering a New Year deal? Do it now and you’ll be ahead of the game. Just create a discount or value-added service package, set a deadline for ordering, and give your customers the chance to grab a bargain sooner rather than later. This is a great way to generate business now which you can rely on in January and February.
- Fun and games – instead of overtly selling, why not create something that will be fun for your customers to do? Online games, Christmas quizzes, self-assembly toys, branded food items – these are all things that are just a little different from traditional Christmas marketing. Include a call to action, a prize for the winner or discount vouchers for everyone who registers their answers, and you could win new business whilst having a bit of fun!
No time like the present
There’s not much time left before the big day, so you need to get on with organising your marketing as soon as possible. Planning and executing can be time intensive, which is why many companies choose to use outsource services like sales and marketing administrative support, or hire in internet marketing virtual assistance.
Companies who take advantage of this type of help can concentrate on fulfilling orders, planning business, marketing and sales strategy for the year ahead, and still manage to do the immediate Christmas marketing they need. Experienced marketing administrative support allows you to leave the whole campaign in safe hands – from database management to social media marketing. With a range of ideas, solutions and ways to help, and only charging for the hours you use, this is a great way to access the help you need at a price you can afford.
Never too late
With the immediacy of online marketing resources, it’s still not too late to get in some Christmas season marketing. If you would like to get started with your own virtual assistant, or would like to know more about outsourcing to a virtual employee feel free to call us on 0800 994 9016 or use our contact form in the menu above.