Events drive sales
Many companies use events as a distinctive way to make connections and boost profile. For some businesses, events are small, offering ways to catch up with clients, and often involving everyone else in the business. This could be anything from a dedicated seminar to a golf day, giving the business dedicated time to spend with clients.
Other events are bigger – workshops, conferences, exhibitions, award ceremonies – lasting for a day or more and involving a lot of organisation to make sure everything runs smoothly.
And that’s often where businesses hit a brick wall – the desire to put on the event is there, and the business understands the benefits of doing it, but there is no-one with the time or expertise to pull the whole thing together. A badly-organised event can have a really negative impact on your business – a corporate event is only worth doing if you are going to do it well.
Finding the right help
Organising a good event takes a great deal of skill. You need to start well in advance, to make sure you can book the best venue and put everything else in place. Events need to go into corporate diaries well in advance to ensure the best attendance, so you need to start planning several months ahead.
So that means enlisting the right help almost as soon as you’ve had the idea – you need someone who’s experienced at event planning. Virtual assistant services can fulfil this function for you, giving you pay-as-you-go access to efficient, experienced event staff who can not only do things for you, but give you the help and advice you need so that you don’t waste money on unnecessary items and can focus on the things that matter.
An event organiser is essentially a project manager, co-ordinating a number of different suppliers so that everything comes together on the day. This might include catering, visiting speakers, entertainment, technical support, VIP guest management and more. They’ll keep you up to date so that you can see progress and be happy that everything is running smoothly – and if there’s a problem, your event assistant can sort it out.
There’s a lot that can be done post-event too, gathering feedback from attendees so you can refine your next event, and following up on any leads collected so that you can put new prospects into your system – because events are all about building better client relationships and driving more sales.