When you think about it, much of the success of your business is down to the quality of research you do. From market research and customer surveys to event planning and technology support – research is a necessary part of your operation. It’s also time-consuming...
The marketing mix is a concept introduced in the 1950s to help businesses of all sizes consider the most important elements of a marketing plan. Originally conceived as the Four Ps – Product, Price, Place and Promotion, they have since been expanded with an additional...
All businesses should be collecting insights that help them to refine their offerings and improve their services. The easiest and quickest way to do this is through a well-designed digital survey. Whether you manage this yourself or use a market research assistant to...
Starting up an e-commerce business? Or diversifying to e-commerce to give your business a new income stream? If so, you’re probably going to need some support to help with everyday tasks so that you can concentrate on strategy and making the business work. We’ve...
Understanding your customers and the current market conditions is essential for running a successful small business. Market research strategies and services can be used to obtain this kind of information, and can provide valuable insight for your business on a wide...