For many people in business, the words ‘cold calling’ strike fear into the heart. It’s not just the feeling of lacking confidence in selling what you do – it’s also the time it takes and whether the returns are there. That’s why businesses often decide to hire...
There are few things more disheartening than focusing time, energy and thought on a particular sales pitch, only to have it end with a shake of the head and a firm “No thanks”. You wonder where it went wrong: you thought this was a guaranteed sale, but...
All businesses rely on new leads. Of course, you need to keep existing customers loyal, but new business has to come from somewhere – and finding that business can be a time-consuming task. It’s also expensive – particularly if you’re doing all the work yourself. So,...
Getting good leads is vital to business success. And it’s not just about finding the right people to talk to; it’s about understanding what they want from your business, how you’re going to talk to them, how you look after them during their buying journey and how you...
Your existing customers are potentially more valuable to you than new ones. These customers have already made a connection with you – they’ve chosen to buy from you, and now it’s up to you to make their buying experience a good one, so that they will come back again,...
Customer service should be at the top of your priority list. Why? Because looking after your customers means repeat business, referrals, recommendations and good reviews. So your existing customers are one of your most important assets. And that’s why, if you’re...
