Timely business order processing is key for a successful small business. When you first started out it seemed easy to answer emails and confirm appointments or orders very quickly, right? Yet as your business grows, it's inevitable that your orders and emails start to...
Running a successful retail website means getting a lot of things right. From great photography to well thought-out ecommerce product content; relevant SEO to a clean user journey, your site has to match customer expectations if you’re going to make the sales you...
All businesses rely on new leads. Of course, you need to keep existing customers loyal, but new business has to come from somewhere – and finding that business can be a time-consuming task. It’s also expensive – particularly if you’re doing all the work yourself. So,...
There are few things more disheartening than focusing time, energy and thought on a particular sales pitch, only to have it end with a shake of the head and a firm "No thanks". You wonder where it went wrong: you thought this was a guaranteed sale, but did you...
Customer service should be at the top of your priority list. Why? Because looking after your customers means repeat business, referrals, recommendations and good reviews. So your existing customers are one of your most important assets. And that’s why, if you’re...
Getting good leads is vital to business success. And it’s not just about finding the right people to talk to; it’s about understanding what they want from your business, how you’re going to talk to them, how you look after them during their buying journey and how you...
Delivering great customer service should be a core part of your business planning. And, if people land on your website and have questions, you want to keep them on your site, help them make their buying decision and give them the opportunity to sort out any issues. On...
If you run an online business, you need an ecommerce marketing strategy. This will help you to set your goals, understand how best to reach your target audience and measure your progress. The more organised you are, the better your chances of success. And you can do...
Generating qualified leads is a central part of your sales and marketing function. Without a good quality lead generation programme, your business could be wasting time and money chasing the wrong people at the wrong time. Effective lead generation involves knowing...
Your existing customers are potentially more valuable to you than new ones. These customers have already made a connection with you – they’ve chosen to buy from you, and now it’s up to you to make their buying experience a good one, so that they will come back again,...