The Virtual Assistant Blog
Helping business owners run a successful business
Head in the sand? Six really poor excuses for not hiring virtual assistants
We understand that small business owners are nervous. That they don’t have lots of money. That they are passionate about what they do and feel they need to retain control over every part of the day-to-day running of their company. But getting some simple help – like...
How to delegate work effectively to a virtual assistant
Learning how to delegate work effectively can be challenging, but the rewards of enhanced productivity and cost savings can be significant. Delegating also allows your business to focus on core objectives instead of non value added repetitive tasks. The biggest...
3 Lead generation tips for small business
In any organisation it’s important to have a consistent focus on lead generation, but for small businesses this can be a daunting challenge. There are numerous lead generation strategies to choose from and the right channels need to be selected to make your business...
The five essential elements of event planning
Events can be a great marketing channel for your business – as long as you plan and measure them properly. Raising your profile and helping you to reach new customers, a good event is useful, memorable and helps you and your customers to get results. So here’s our...
How virtual marketing support can help you manage the marketing mix
The marketing mix is a concept introduced in the 1950s to help businesses of all sizes consider the most important elements of a marketing plan. Originally conceived as the Four Ps – Product, Price, Place and Promotion, they have since been expanded with an additional...
Should you use chatbots for virtual customer services?
Delivering great customer service should be a core part of your business planning. And, if people land on your website and have questions, you want to keep them on your site, help them make their buying decision and give them the opportunity to sort out any issues. On...
How to use Instagram for business: social media help for beginners
Should you be doing more on social media? Help is at hand – this blog explains all about Instagram, which is one of the fastest-growing social media platforms, and a great way to reach your customers. Is this the right platform for you? How do you get started? How...
Social media management – small business know-how
Social media is an important marketing channel for any small business. Whether it’s reaching your customers on Facebook, interacting with people on Twitter, sharing your images and videos on Instagram or Tik Tok or making commercial connections on LinkedIn, the way...
Building a strategy for direct and email marketing for business
There are lots of ways to reach your potential customers – advertising, social media and networking, for example. One of the most effective ways to get your brand in front of the right people is direct marketing. This is about talking to people individually – it’s...
How virtual assistants can maximise your law firms’ success
As a law firm your priority is giving your clients the best advice and expertise you can. To ensure that you make the most of your time during the working week, you need to stay on top of the essential details of running an office. In this article we look into how...
Working with a reliable virtual assistant to build a robust business
If we’re learned any lessons at all from the pandemic, it’s that we can’t assume that our business life is going to be rosy all the time. And so we need to make plans and build strategies that help us to run a robust business that can make it through tough times. For...