We all know that your website, newsletters, email marketing and social media are valuable marketing channels. Managed well, they help you to keep in touch with your target audience, sharing good quality content that helps to raise your profile, educate your buyers and...
It’s important that your business understands which social media platforms your target customers are using and how best to reach them. If your business is based around products rather than services, could Pinterest social media marketing be the best way to reach your...
Social media has become an important part of online marketing in the past few years. It is a useful marketing tool for small businesses and startups because the cost of entry is very low and it can be quite effective. However you need a small business or startup...
One of the things that small businesses often worry about is how much time social media can take out of their day. Using social media channels is a key part of the marketing strategy and, done well, can result in a significant positive impact on sales. There is an...
One of the disadvantages of social media marketing is the challenge in keeping it creative and fresh. Here are some tips and tricks to make interesting and engaging content for your social media target audience: Quality not quantity: Regular updates are important but...
As any marketing or social media expert will tell you, the profile photo you choose for your accounts or for your website can make a significant difference to the way potential clients see you. One of the first things that a marketing content manager would recommend...
Starting up an e-commerce business? Or diversifying to e-commerce to give your business a new income stream? If so, you’re probably going to need some support to help with everyday tasks so that you can concentrate on strategy and making the business work. We’ve...
Great images are an important part of your digital content planning. Readers now expect to see good quality, relevant and engaging images on websites, in blogs and on social media posts, so to grab their attention, you need to make sure that your images promote your...
We all know that great online content is about the perfect mix of words and images. Getting the image right could get your content noticed, shared and engaged with more widely, so it pays to take the time to source professional images that demonstrate you’re serious...
Social media is now a part of most business communications strategies. Businesses of all sizes recognise that social media channels are where their customers are hanging out, talking to each other and looking for products or services (even if they don’t know they’re...