Events can be a great marketing channel for your business – as long as you plan and measure them properly. Raising your profile and helping you to reach new customers, a good event is useful, memorable and helps you and your customers to get results. So here’s our...
The marketing mix is a concept introduced in the 1950s to help businesses of all sizes consider the most important elements of a marketing plan. Originally conceived as the Four Ps – Product, Price, Place and Promotion, they have since been expanded with an additional...
Delivering great customer service should be a core part of your business planning. And, if people land on your website and have questions, you want to keep them on your site, help them make their buying decision and give them the opportunity to sort out any issues. On...
Should you be doing more on social media? Help is at hand – this blog explains all about Instagram, which is one of the fastest-growing social media platforms, and a great way to reach your customers. Is this the right platform for you? How do you get started? How...
Social media is an important marketing channel for any small business. Whether it’s reaching your customers on Facebook, interacting with people on Twitter, sharing your images and videos on Instagram or Tik Tok or making commercial connections on LinkedIn, the way...
There are lots of ways to reach your potential customers – advertising, social media and networking, for example. One of the most effective ways to get your brand in front of the right people is direct marketing. This is about talking to people individually – it’s...
As a law firm your priority is giving your clients the best advice and expertise you can. To ensure that you make the most of your time during the working week, you need to stay on top of the essential details of running an office. In this article we look into how...
If we’re learned any lessons at all from the pandemic, it’s that we can’t assume that our business life is going to be rosy all the time. And so we need to make plans and build strategies that help us to run a robust business that can make it through tough times. For...
We all know that your website, newsletters, email marketing and social media are valuable marketing channels. Managed well, they help you to keep in touch with your target audience, sharing good quality content that helps to raise your profile, educate your buyers and...
Knowing when to invoice can make all the difference between having a nice flow of money in your business and having no money at all. You can have different invoicing habits for different customers, projects, products or channels – you don’t have to have a...