Good visual content helps your social media fly. You know it yourself, from scrolling down your timeline – attractive, engaging images make you more likely to stop scrolling and see what’s going on. If you’re not a graphic artist, you might be worried about how to...
Running a business website can be complex and time consuming. To be effective your site must be well designed, full of useful content, well promoted and free of technical errors. So you need to have a business website maintenance strategy that keeps your website...
In any organisation it’s important to have a consistent focus on lead generation, but for small businesses this can be a daunting challenge. There are numerous lead generation strategies to choose from and the right channels need to be selected to make your business...
The marketing mix is a concept introduced in the 1950s to help businesses of all sizes consider the most important elements of a marketing plan. Originally conceived as the Four Ps – Product, Price, Place and Promotion, they have since been expanded with an additional...
Delivering great customer service should be a core part of your business planning. And, if people land on your website and have questions, you want to keep them on your site, help them make their buying decision and give them the opportunity to sort out any issues. On...
Social media is an important marketing channel for any small business. Whether it’s reaching your customers on Facebook, interacting with people on Twitter, sharing your images and videos on Instagram or Tik Tok or making commercial connections on LinkedIn, the way...
There are lots of ways to reach your potential customers – advertising, social media and networking, for example. One of the most effective ways to get your brand in front of the right people is direct marketing. This is about talking to people individually – it’s...
We all know that your website, newsletters, email marketing and social media are valuable marketing channels. Managed well, they help you to keep in touch with your target audience, sharing good quality content that helps to raise your profile, educate your buyers and...
If you run an online business, you need an ecommerce marketing strategy. This will help you to set your goals, understand how best to reach your target audience and measure your progress. The more organised you are, the better your chances of success. And you can do...
Generating qualified leads is a central part of your sales and marketing function. Without a good quality lead generation programme, your business could be wasting time and money chasing the wrong people at the wrong time. Effective lead generation involves knowing...