The Virtual Assistant Blog
Helping business owners run a successful business
How does email marketing work? A guide for small business
Email marketing is one of the most effective methods available - it's cheap, fast and easy to use. But how does email marketing work? What are the advantages and disadvantages to email marketing for small business? What about spam laws? This article will answer these...
The true value of a virtual assistant – CRM management after GDPR
The EU’s General Data Protection Regulations came into force on May 25th 2018, but whilst the regulations were enforceable from that date it would have been unlikely that you ever had a visit from the Information Commissioner’s Office since then. However that date...
How virtual assistance services can help you manage statutory leave cover
Employees on statutory leave can give small businesses a headache. Covering duties for a period of time can be expensive, if you bring in full-time cover, and it brings with it a wide range of paperwork and legislative responsibilities. But what if you use flexible...
Marketing content strategies for small business
There are many useful online content marketing strategies available which are very effective at bringing traffic to your website, boosting your businesses brand and establishing your business as an authority in the marketplace. The best part is — these marketing...
12 Digital marketing misconceptions to dispel
There is a large amount of small business digital marketing advice available online. Unfortunately, some of the advice is misleading, or even completely incorrect! In fact, one of the key challenges of digital marketing is determining which tips are useful for your...
Social media marketing ideas – how to keep content engaging
One of the disadvantages of social media marketing is the challenge in keeping it creative and fresh. Here are some tips and tricks to make interesting and engaging content for your social media target audience: Quality not quantity: Regular updates are important but...
New business? Why you should hire the best virtual personal assistant you can find
Businesses are time-consuming things. They eat up all the hours in the day and, if you’re a solo entrepreneur, you’ll find that you can be closing your first sale one minute and trying to file your paperwork the next. And so, to make sure you’re heading in the right...
A virtual assistant diary organiser’s top tips for arranging successful business meetings
Meetings are part and parcel of business life. And properly planned and run, they can produce clear outcomes, targeted actions and move things forward. Poorly planned meetings, however, can be a waste of everyone’s time and have a negative effect on relationships both...
Building and maintaining websites: When should you consider SEO?
Search Engine Optimisation (SEO) is a critical part of your website planning. It helps your website to be more visible to search engines, it helps visitors to navigate your site more easily and it gives you a competitive advantage. The question is: do you build SEO in...
How to improve data entry and processing accuracy
Businesses increasingly rely on good quality data. It helps with everything from budget planning to managing customer relationships. Low quality data can lead to poor decisions, focusing on the wrong areas of the business and neglecting those areas that could lead to...
A marketing content manager’s guide to creating the best profile picture
As any marketing or social media expert will tell you, the profile photo you choose for your accounts or for your website can make a significant difference to the way potential clients see you. One of the first things that a marketing content manager would recommend...