The Virtual Assistant Blog
Helping business owners run a successful business
New Year small business planning tips for beginners and SMEs
Is your business ready to take on the New Year? As things slow down at Christmas, it’s the perfect opportunity to think about how you’re going to support and grow your business in the New Year. And it doesn’t have to be hard work – here are our top business planning...
How to segment your lists to transform your email marketing service
Email marketing is here to stay. Just think about your own inbox and what persuades you to click to buy more of what you love – or what your business needs. The best marketing emails are the ones that are instantly relevant to you. And that’s down to the email...
The easy way to make amazing images that boost social media marketing content creation
Good visual content helps your social media fly. You know it yourself, from scrolling down your timeline – attractive, engaging images make you more likely to stop scrolling and see what’s going on. If you’re not a graphic artist, you might be worried about how to...
Why outsource website management
Running a business website can be complex and time consuming. To be effective your site must be well designed, full of useful content, well promoted and free of technical errors. So you need to have a business website maintenance strategy that keeps your website...
How to delegate work effectively to a virtual assistant
Learning how to delegate work effectively can be challenging, but the rewards of enhanced productivity and cost savings can be significant. Delegating also allows your business to focus on core objectives instead of non value added repetitive tasks. The biggest...
3 Lead generation tips for small business
In any organisation it’s important to have a consistent focus on lead generation, but for small businesses this can be a daunting challenge. There are numerous lead generation strategies to choose from and the right channels need to be selected to make your business...
The five essential elements of event planning
Events can be a great marketing channel for your business – as long as you plan and measure them properly. Raising your profile and helping you to reach new customers, a good event is useful, memorable and helps you and your customers to get results. So here’s our...
How virtual marketing support can help you manage the marketing mix
The marketing mix is a concept introduced in the 1950s to help businesses of all sizes consider the most important elements of a marketing plan. Originally conceived as the Four Ps – Product, Price, Place and Promotion, they have since been expanded with an additional...
Should you use chatbots for virtual customer services?
Delivering great customer service should be a core part of your business planning. And, if people land on your website and have questions, you want to keep them on your site, help them make their buying decision and give them the opportunity to sort out any issues. On...
How to use Instagram for business: social media help for beginners
Should you be doing more on social media? Help is at hand – this blog explains all about Instagram, which is one of the fastest-growing social media platforms, and a great way to reach your customers. Is this the right platform for you? How do you get started? How...
Social media management – small business know-how
Social media is an important marketing channel for any small business. Whether it’s reaching your customers on Facebook, interacting with people on Twitter, sharing your images and videos on Instagram or Tik Tok or making commercial connections on LinkedIn, the way...