Customer service should be at the top of your priority list. Why? Because looking after your customers means repeat business, referrals, recommendations and good reviews. So your existing customers are one of your most important assets. And that’s why, if you’re...
Getting good leads is vital to business success. And it’s not just about finding the right people to talk to; it’s about understanding what they want from your business, how you’re going to talk to them, how you look after them during their buying journey and how you...
Delivering great customer service should be a core part of your business planning. And, if people land on your website and have questions, you want to keep them on your site, help them make their buying decision and give them the opportunity to sort out any issues. On...
If you run an online business, you need an ecommerce marketing strategy. This will help you to set your goals, understand how best to reach your target audience and measure your progress. The more organised you are, the better your chances of success. And you can do...
Generating qualified leads is a central part of your sales and marketing function. Without a good quality lead generation programme, your business could be wasting time and money chasing the wrong people at the wrong time. Effective lead generation involves knowing...
Your existing customers are potentially more valuable to you than new ones. These customers have already made a connection with you – they’ve chosen to buy from you, and now it’s up to you to make their buying experience a good one, so that they will come back again,...
If you’re well-prepared, networking is an excellent way to build lasting business relationships and get new business into your sales pipeline. But going to the networking event is only part of the deal. The work is in what you do afterwards, which is where outsourced...
Small and medium-sized enterprises (SMEs) always need to maintain a strong focus on sales and administration support to make sure their customer’s needs are met. In particular it’s important to ensure adequate after sales support is provided to improve customer...
Obtaining an appointment with a sales prospect can be challenging. The prospect is often very busy and they may not be interested in scheduling an appointment when first approached. However, there are a number of appointment setting tips which can increase your...
A business plan is essential for all businesses of all sizes. It sets out a range of critical information, including financial projections, leadership team experience, competitor analysis and market information. Businesses use this document to raise money, to devise...