If you ever go to a marketing or business growth seminar, you’ll hear that you should be using email marketing. As a small business, you need to keep costs down, but contact points up; look after your existing customers and demonstrate to potential customers the...
If you really want to give your audience the content it wants, don’t feel you have to create all that content yourself. When you look at the really successful accounts you follow, you’ll see that in addition to their own content, they also share great content from...
Getting good leads is vital to business success. And it’s not just about finding the right people to talk to; it’s about understanding what they want from your business, how you’re going to talk to them, how you look after them during their buying journey and how you...
There are lots of ways to reach your potential customers – advertising, social media and networking, for example. One of the most effective ways to get your brand in front of the right people is direct marketing. This is about talking to people individually – it’s...
If you have decided to promote your business through newsletters there are a number of things to think about to make them successful in turning your subscription list into brand advocates or even better, qualified leads. You need to build engagement with your...
here are a lot of rumours flying around the business community about the requirements of GDPR in terms of getting the consent of individuals to using their data. In fact, as the virtual assistant team at Oneresource has been going through the legislation and preparing...