The Virtual Assistant Blog
Helping business owners run a successful business
Tips for better email marketing at Christmas
The run-up to Christmas is a key time in most marketing calendars, and with competition at its most fierce, you’ll need to make sure that your communications hit the mark. So, while there’s still time, take a look at our tips for better email marketing, and have a...
How to prepare business plans and presentations for SMEs
Creating high quality business plans and presentations can be a challenge at the best of times but when you’re a small-to-medium sized enterprise (SME) with limited resources the task only gets harder. Businesses are often required to create a business proposal to...
Why is market research important for small business
Understanding your customers and the current market conditions is essential for running a successful small business. Market research strategies and services can be used to obtain this kind of information, and can provide valuable insight for your business on a wide...
Digital marketing advice for small business owners
While there is an abundance of digital marketing advice for small businesses available online, it can sometimes be a case of information overload. Digital marketing for small business involves many different strategies, all with varying levels of complexity – there’s...
Small business tips for email marketing success
Digital marketing with email newsletters is a very effective technique and is one of the best ways to engage with customers. Well constructed email marketing campaigns can increase your sales, improve brand loyalty and increase customer retention rates. But what are...
How to develop effective telephone and cold-calling scripts
For many small business owners, the idea of calling prospective customers out of the blue is terrifying. And so you look for other ways to attract attention. But the telephone is a powerful marketing tool – all you need is well-planned cold calling scripts and the...
Email time management tips: How to use a virtual assistant to your advantage
For many people, email has become an essential part of running their business. Unfortunately, personal email management can be quite complex when you have hundreds of emails arriving daily and thousands of email contacts. For this reason, many business owners and...
Head in the sand? Six really poor excuses for not hiring virtual assistants
We understand that small business owners are nervous. That they don’t have lots of money. That they are passionate about what they do and feel they need to retain control over every part of the day-to-day running of their company. But getting some simple help – like...
CRM and data protection – key considerations for small businesses
No business can afford to fall foul of data protection laws, and yet with companies of all sizes collecting data in various forms for sales and marketing purposes, it can be easier than you think to trip up. That’s why it’s important that small businesses look at the...