The Virtual Assistant Blog
Helping business owners run a successful business
Employee versus virtual assistant employment – what’s the true cost?
As a small business owner, you'll eventually get to the point where you realise you just can't do everything yourself. You need some help. Someone who can manage the bookkeeping, for example, or help you with marketing and social media. Or just keep your diary in...
Small business tips for email marketing success
Digital marketing with email newsletters is a very effective technique and is one of the best ways to engage with customers. Well constructed email marketing campaigns can increase your sales, improve brand loyalty and increase customer retention rates. But what are...
How to develop effective telephone and cold-calling scripts
For many small business owners, the idea of calling prospective customers out of the blue is terrifying. And so you look for other ways to attract attention. But the telephone is a powerful marketing tool – all you need is well-planned cold calling scripts and the...
Email time management tips: How to use a virtual assistant to your advantage
For many people, email has become an essential part of running their business. Unfortunately, personal email management can be quite complex when you have hundreds of emails arriving daily and thousands of email contacts. For this reason, many business owners and...
Head in the sand? Six really poor excuses for not hiring virtual assistants
We understand that small business owners are nervous. That they don’t have lots of money. That they are passionate about what they do and feel they need to retain control over every part of the day-to-day running of their company. But getting some simple help – like...
15 Low budget marketing methods for small businesses and sole traders
Small businesses and sole traders need to market their products and services just as much as big businesses do. However, most small businesses and sole traders don’t have large budgets so they have to think outside of the box and use low budget marketing methods...
How does email marketing work? A guide for small business
Email marketing is one of the most effective methods available - it's cheap, fast and easy to use. But how does email marketing work? What are the advantages and disadvantages to email marketing for small business? What about spam laws? This article will answer these...
Accountants for small businesses – How to choose one
Getting help with your accounts is an investment, not a cost. The money you’ll save in time, effort and understanding means that your business is likely to be more successful and more efficient if you get accounting expertise on board. Here’s our quick guide to...
CRM and data protection – key considerations for small businesses
No business can afford to fall foul of data protection laws, and yet with companies of all sizes collecting data in various forms for sales and marketing purposes, it can be easier than you think to trip up. That’s why it’s important that small businesses look at the...