Some businesses have built their brands solely by using social media – and by understanding how to connect with existing and potential customers to drive new business to the door. Marketing business through social media is a great channel – as long as you know what...
For overstretched small businesses, understanding the power of social media marketing assistance can transform your reach and engagement. With platforms like TikTok growing at an unprecedented rate, small enterprises have a golden opportunity to expand their horizons....
Running an ecommerce business might sound like an easy way to make money, but the most successful online stores are organised and focused, with all the admin taken care of and clear processes for sourcing, listing, selling and keeping customers happy. It’s a...
Social media is now a part of most business communications strategies. Businesses of all sizes recognise that social media channels are where their customers are hanging out, talking to each other and looking for products or services (even if they don’t know they’re...
Social media channels are now one of the most important ways for businesses to connect with their customers. Whether you’re using paid ads to drive business to your website, or you are building up an organic following – or both – it’s important that you know how to...
Marketing is a key part of your business. It gets your brand in front of the right people and engages with them so that they want to find out more. You can’t sell your product or service until you’ve made your potential customers aware of it – so having a marketing...
There’s a big difference between managing social media and creating a strategy. Managing accounts is usually where social media outsourcing comes in – someone who can write, illustrate and schedule posts for you, whilst also engaging with other users and helping to...
Instagram is a major social media channel for individuals and brands. It’s highly competitive, gives you a great platform and is used by people who value really good content. As any social media marketing manager will tell you, your ‘grid’ – the way that Instagram...
LinkedIn is the world’s largest professional social network, so it’s worth discovering how to make better use of it. Can LinkedIn help your business? Of course it can. And that’s because it’s more than just another social network; it’s a real opportunity to connect...
So, you’re ready to start a Facebook page for your business. Taking the time to get this right, and understanding how to use it to really help your business is the key to success – which is why we’ve put together this quick Facebook small business marketing guide. In...