Your quotation is often the first official contact you have with a prospect, so it matters that you make a positive impression. Quotations should be clear, professional and consistent, and contain information that helps your potential customer to make a decision in...
In order to make your business work, you have to sell something. You have to sell it at a profit and you have to sell a certain amount of it. You might have more than one thing to sell, and you might have a range of prices, offers and channels. But you still need to...
Customers have high expectations about the service they get from ecommerce businesses. As a small business selling online, you’re competing with the service levels set by the biggest online retailers in the world. Good customer service is one of the things that can...
Small businesses often bundle sales and marketing together. But the businesses who quickly work out the ways these two functions are related – and the ways they are different – are likely to see a healthier, more focused pipeline that will deliver the business they...
People are becoming more used to running or joining virtual meetings, switching on Zoom, Skype, Microsoft Teams, or whichever software we’re using. Once users have got over the novelty of seeing into our colleagues’ and customers’ homes or offices, it’s important to...
Timely business order processing is key for a successful small business. When you first started out it seemed easy to answer emails and confirm appointments or orders very quickly, right? Yet as your business grows, it's inevitable that your orders and emails start to...
Running a successful retail website means getting a lot of things right. From great photography to well thought-out ecommerce product content; relevant SEO to a clean user journey, your site has to match customer expectations if you’re going to make the sales you...
Running an ecommerce business might sound like an easy way to make money, but the most successful online stores are organised and focused, with all the admin taken care of and clear processes for sourcing, listing, selling and keeping customers happy. It’s a...
All businesses rely on new leads. Of course, you need to keep existing customers loyal, but new business has to come from somewhere – and finding that business can be a time-consuming task. It’s also expensive – particularly if you’re doing all the work yourself. So,...
There are few things more disheartening than focusing time, energy and thought on a particular sales pitch, only to have it end with a shake of the head and a firm "No thanks". Â You wonder where it went wrong: you thought this was a guaranteed sale, but did you...