Email marketing is one of the most effective methods available - it's cheap, fast and easy to use. But how does email marketing work? What are the advantages and disadvantages to email marketing for small business? What about spam laws? This article will answer these...
The run-up to Christmas is a key time in most marketing calendars, and with competition at its most fierce, you’ll need to make sure that your communications hit the mark. So, while there’s still time, take a look at our tips for better email marketing, and have a...
Running an ecommerce business might sound like an easy way to make money, but the most successful online stores are organised and focused, with all the admin taken care of and clear processes for sourcing, listing, selling and keeping customers happy. It’s a...
Lots of businesses use emails as a direct marketing tool. But it can be frustrating when emails are blocked, rejected, go into spam boxes or never reach the intended target. There are ways to improve the deliverability of your email marketing, so that you can reach...
Email marketing is a great way to reach your customers, and it’s effective too. Well-written emails that give some value to the reader help to outline your expertise and credibility, and act as a trackable marketing channel. Organising, writing and managing this type...
If you ever go to a marketing or business growth seminar, you’ll hear that you should be using email marketing. As a small business, you need to keep costs down, but contact points up; look after your existing customers and demonstrate to potential customers the...
If you really want to give your audience the content it wants, don’t feel you have to create all that content yourself. When you look at the really successful accounts you follow, you’ll see that in addition to their own content, they also share great content from...
Getting good leads is vital to business success. And it’s not just about finding the right people to talk to; it’s about understanding what they want from your business, how you’re going to talk to them, how you look after them during their buying journey and how you...
Email marketing is here to stay. Just think about your own inbox and what persuades you to click to buy more of what you love – or what your business needs. The best marketing emails are the ones that are instantly relevant to you. And that’s down to the email...
There are lots of ways to reach your potential customers – advertising, social media and networking, for example. One of the most effective ways to get your brand in front of the right people is direct marketing. This is about talking to people individually – it’s...