One of your most important tasks is to find customers and talk to them to sell what you’re offering. It’s something you just can’t skimp on. Being passionate about what you do, you’re happy to go out and meet new prospects but who’s covering your sales support tasks.
No business survives without sales. And whilst it may be your job to go out and meet potential clients, there’s a lot of admin and organisation that sits behind bringing new people to your door.
There simply won’t be enough hours in the day for you to update databases, send emails and information out to people, organise your diary and do all the work, so why not outsource the support side of things to someone else?
Small businesses often choose to hire someone to manage sales support and admin, but taking on an employee is an expensive business.
You have to pay the initial recruitment costs, and then you have all the monthly overheads that a permanent member of staff brings – salary, national insurance and pension contributions, computer hardware, desks and chairs, holiday cover and more.
Let’s look at why our small business owners choose to work this way:
Lead generation support: working with you to develop your enquiries, a virtual sales support assistant can handle your pipeline admin, focusing on the consistency of enquiry follow-up. Calls can be made and information sent out without you having to get involved.
Meeting follow-up: sales experts say that the follow-up is the most important part of the sales process. Leave it too long, and your prospect will have moved on, or decided you’re not interested in taking things further with them. For busy small business owners, it’s easy to let the follow-up slide, missing out on potentially valuable business. Outsource it to a virtual sales assistant, however, and your business will look slick, organised and focused, and you’ll have a greater chance of sales success.
Customer service: customers have high expectations, which you’ll need to meet, so outsourcing this task to a virtual sales support assistant offering virtual assistant services who understands what good customer service looks like and knows how to make you look good could give you a head start.
When you need to concentrate on making the sale, you want a smooth, organised process sitting behind you that supports your work and makes your customers feel good. Virtual sales support can put you in an even more competitive position and allows you to concentrate on the work you really want to do.
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